On March 18 when the outbreak of the Caronavirus was getting worse and the city was basically shutting down, I was on my way to radio interview on Hollywood blvd in the heart of Hollywood California, where it all began for me over 20 years ago, In my mind I was wondering how my family was going to financially survive this crisis. After the interview, I walked outside the studio and there was a window display with a manikin with a t-shirt that said “I survived the Coronavirus”. But that's not what caught my attention. It was the black gothic looking face mask the manikin was wearing. That’s when I had a million dollar idea. “The t-shirt is not going to save us, it’s the mask”. Thus GA Masks was conceived…
The thought was easy but the next steps were hard. I always say that I love a good challenge.
Over the 30 years in the Los Angeles fashion industry, I have built up many resources but at every turn they were either closed for the next month or out of stock of the materials I was looking for. My family was home sick with head colds (not the coronavirus) and I couldn’t sleep. I woke my sick husband Richard up at 2am and said “Honey, we need to go to work. He’s said “ My nose is stuffed up and I have a massive headache”.I replied, “ Kobe plays a game with a 102 temperature. Get up!, and let’s get to work... so here we are now making a variety of health and medical face masks and distributing masks like the n95 mask to meet the need during the tumultuous time.
Be safe and healthy
GINA ALEXANDER is an LA based designer who has created a line of handbags and other kinds of accessories that allow the customer to design these unique pieces with their personal photos, momentos that travel with you each day.
Gina Alexander runs her business with the help of her husband Richard who oversees the various lines available through the company: Handbags, Men’s, Baby, and more. Most recently via a licensing deal with Janie Hendrix (the sister of Jimi Hendrix), she created of Jimi Hendrix photo bags (both leather and fabric) and limited-edition jackets as well as well-known rock photographer Rober M. Knight.
Gina Alexander garnered the attention of fine stores such as Incognito-Michigan, Polite Society-Seattle and Gerard Marti Galleries-Maui which carry these distinctive accessories. . . Her photo bags are in Kiosks stores at Hollywood & Highland Retail complex and The Grove. In addition, her products have been sold through Nordstrom, ICE Accessories and Saks Inc. department stores and can currently be found on partnered retail locations such as Ebags.com, 40+ boutiques nationwide and over 600 professional photography studios worldwide.
A recent appearance of Gina with her Photo Bags on the Home Shopping Network, (available in 87 million homes) was a huge success, selling out in record time. Gina’s handbags have appeared on the Dr. Phil Show, interviewed numerous times by OPRAH!, ELLE, PEOPLE MAGAZINE, and US MAGAZINE, to name a few.
Gina Alexander works consistently with many celebrities creating their dream Photo Bags including: Faith Hill, Kelly Ripa, The Black-Eyed Peas, Penelope Cruz, Jennifer Lopez, Ashanti, Alicia Keys, Usher, Slash, Queen Latifah, and more.
Gina Alexander Philanthropy Project https://wegivela.org/ is helping Asian Pacific Islander foster children reach their potential.